They took the idea to "Shark Tank," and the company took off after a deal with Mr. Wonderful, Kevin O'Leary . Margulis said couples have used Honeyfund to raise money for everything from marathons to fertility treatments. She said wedding guests are enthusiastic about giving an experience over traditional items, and that people are looking for something modern to give, outside the literal gift box. For couples focused on their financial future, Feather The Nest allows them to set up a crowdfunding platform to send to family and friends, focused only on real estate and home improvement needs. Patti Frese, Feather the Nest's vice president of marketing, said there is an increasing attraction for registries specific for funding real estate, like a down payment on a home. Victoria Shtainer, a broker at real estate company Compass, said many first-time homebuyers need help with a down payment, and this is just another creative way to reach that goal. With all the talk about experiences versus traditional gifts, how much should consumers expect to spend? Studies suggest it depends on the location, and whom the gift is for. Bankrate said that wedding gift trends vary by region, and people in the Northeast are the biggest spenders: They are more than twice as likely to spend big on a gift for a close family member or friend. Thirty percent of Northeasterners gave a gift valued around at least $200, compared with just 13 percent of everyone else.
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